Liberals think their campaign against Wal-Mart is a way of introducing the subject of class into America's political argument, and they are more correct than they understand. Their campaign is liberalism as condescension. It is a philosophic repugnance toward markets, because consumer sovereignty results in the masses making messes. Liberals, aghast, see the choices Americans make with their dollars and their ballots and announce -- yes, announce -- that Americans are sorely in need of more supervision by . . . liberals.
Before they went on their bender of indignation about Wal-Mart (customers per week: 127 million), liberals had drummed McDonald's (customers per week: 175 million) out of civilized society because it is making us fat, or something. So, what next? Which preferences of ordinary Americans will liberals, in their role as national scolds, next disapprove? Baseball, hot dogs, apple pie and Chevrolet?
No. The current issue of the American Prospect, an impeccably progressive magazine, carries a full-page advertisement denouncing something responsible for "lies, deception, immorality, corruption, and widespread labor, human rights and environmental abuses" and for having brought "great hardship and despair to people and communities throughout the world."
What is this focus of evil in the modern world? North Korea? The Bush administration? Fox News Channel? No, it is Coca-Cola (number of servings to Americans of the company's products each week: 2.5 billion).
Next up is football (too violent), beer (fattening and causes drunkenness) and television (should be exercising or reading).
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